In 2019, Root Energy Explorer, constructed by KShark Apps, turned a bonafide success with 1,000,000 downloads. Then, the app was downloaded 4 instances that quantity.
A file supervisor for rooted Android gadgets, Root Energy Explorer propelled founder Kartik Sharma‘s dream of turning into an entrepreneur.
It was in 2016 that Kartik determined to go away his job to begin an indie app studio. And after Root Package’s success, he started constructing apps for companies. Right now, KShark Apps has over 50 apps on Google Play Retailer and Apple App Retailer. Its latest app Carbon Scanner, accessible on each Android and iOS, has been printed in over 149 international locations.
“Our firm is concentrated on offering strong and dependable enterprise and productiveness options to app customers. We’re concentrating on each common, in addition to enterprise customers so our focus is on safety, stability, and a scalable infrastructure in order that our customers carry on having fun with our apps,” Kartik tells YourStory.
Made in India
The Indian app ecosystem is at a really distinctive place at the moment after the Indian authorities banned over 50 Chinese language apps, and launched its personal app problem, urging builders throughout the nation to develop “Made in India” apps not just for customers within the nation, but additionally all over the world.
“I see much more school graduates specializing in the app ecosystem, particularly since they know they’ll get assist from the Indian public, in addition to the federal government. Total, this ban is appearing as a boon for the app ecosystem in India, and can play a pivotal function in its development,” says Kartik.
Nonetheless, he believes there are challenges confronted by the startup ecosystem.
“Though in India, we’re surrounded by wonderful engineering expertise, it takes a special perspective to work in a startup firm. Whereas hiring builders we’re not solely searching for essentially the most proficient however essentially the most reliable folks,” says Kartik.
The opposite issue, he provides, is Google all of a sudden altering search algorithms, which requires further advertising efforts from corporations to rank their apps once more. “This does contain spending extra promoting cash and investing in additional PR actions,” he says.
Based on Kartik, the Indian authorities is already supporting app startups, and believes in a “Native to International” technique.
The primary milestone
The founder claims that the startup was approached by greater than 100 enterprise clients to construct apps in the course of the pandemic.
Kartik has additionally been launching his personal apps. Just lately, KShark Apps launched Carbon Scanner, which converts your smartphone right into a high-quality scanner with real looking filters. It makes use of Cloud OCR know-how to transform any scanned doc into textual content format and helps over 57 languages, together with Hindi, Kannada, Telugu, Malayalam, Marathi, Bengali, and lots of international ones as nicely. Customers can scan their IDs, passport, books, and different vital paperwork and retailer them safely in Carbon Scanner.
The app shops knowledge in an encrypted file on the consumer’s machine, and in addition permits customers to add paperwork to their Google Drive and Dropbox accounts — with full management of the place their knowledge is saved and the way it’s accessed.
KShark’s first app, File Explorer was launched in late 2016. On the time, Kartik tried to submit the app’s hyperlink in lots of boards the place the startup may win potential customers and clients.
After many tries, one of many boards — xda-developers.com, which has a consumer base of 4.5 million — featured the app on its house web page. Kartik says that inside a day, the startup obtained 10,000 installs and its first few clients. In a couple of weeks, File Explorer recorded 50,000 downloads.
One other widespread app is the “Bloatware Remover App“. It’s a root uninstaller software that cleans and uninstalls bloatware within the smartphone. It additionally works as an app uninstaller in rooted android gadgets to take away system apps.
Bootstrapping his journey, Kartik began KShark Apps with Rs 5 lakh and continues to put money into it on a month-to-month foundation now. The startup’s bills embody backend infrastructure prices and software program subscriptions. The founder claims that the enterprise is worthwhile.
KShark Apps competes with massive app growth studios like Rang Media, IntellectSoft, NMG, and VironIT. The founder claims the startup recorded revenues of Rs 1 crore as of FY 2020.
Its income comes beneath two classes: promoting earnings and premium gross sales. Promoting earnings consists of the income it generates from Google, Fb or affiliate networks, and premium gross sales contain in-app purchases or paid app gross sales.
Most customers in creating international locations like Indonesia, India, Sri Lanka, Pakistan, and Nepal do not are likely to pay for apps, as a lot as their developed counterparts, so the startup has decreased their costs for these areas.
Furthermore, the utilization of those customers is at par with developed international locations, and thus, they’re much less worthwhile when in comparison with international locations just like the US, the UK, Europe, or Canada. KShark is now making an attempt to monetise these customers by in-built promoting campaigns.
Within the coming months, it will likely be specializing in constructing and launching high-quality apps for the iOS app ecosystem. This comes after its latest launch of Carbon Scanner on the Apple App Retailer, and KShark will proceed to put money into constructing utility and productiveness apps for iOS customers.
With elevated smartphone penetration and with over 900 million web customers predicted by the Niti Aayog, India will certainly want extra app builders to construct “Native to International” merchandise.