Hailey Rhode Bieber is launching her personal YouTube channel with OBB Photos.

The mannequin and host’s channel launches Friday, and can function a variety of short-form content material, together with way of life ideas, magnificence tutorials, social causes and a chat present known as “Who’s in My Rest room?” — a present hosted from Bieber’s personal rest room in her house the place she invitations her well-known pals for off-the-cuff interviews and antics. Content material shall be often rolled out by means of 2021 with new movies launched bi-weekly.

Talking for the primary time about her new undertaking, Bieber tells Selection in an unique dialog that she needed to create her YouTube channel in order that she might management her personal narrative and present viewers who she actually is — not the model of herself that’s created by the media or rumored about on social media.

“With the YouTube channel, I get to manage what’s going on the market,” Bieber tells Selection. “I’m snug with each single piece of content material going out, and that basically feels liberating for me as a result of I’m not in command of 90% of what’s talked about me and stated about me and articles written about me. I don’t management that and I can’t management it, and I feel I’ve gotten to the purpose the place I’ve let that go.”

For Bieber, the attraction of her personal YouTube channel was making a vacation spot for her followers to have enjoyable, whereas getting a serious glimpse into her multi-faceted life with the assistance of these closest to her.

Bieber’s first “Who’s in My Rest room?” visitor is her finest good friend Kendall Jenner. Within the episode, the 2 will talk about how their friendship began, play a recreation of “By no means Have I Ever” and prepare dinner mac ‘n cheese — sure, within the rest room.

Different episodes will function Bieber’s glam staff getting her head-to-toe prepared for a faux purple carpet occasion (it’s a pandemic, in spite of everything), and Bieber shamelessly going by means of her vogue fails all through the years.

It received’t all be enjoyable and video games. Bieber, who has just lately shared her mega-multi-million Instagram platform with activists to shine a lightweight on politics and the Black Lives Matter motion, could be very enthusiastic about psychological well being consciousness.

“We’re going to be having a dialog collectively surrounding social media and psychological well being,” Bieber says about an episode that includes her in dialog with psychiatrist Dr. Jessica Clemons.

Bieber’s partnership with OBB Photos comes after the multimedia manufacturing firm teamed together with her husband, international pop icon Justin Bieber, on “Justin Bieber: Seasons,” which had the most-viewed YouTube Originals premiere of all time, together with the particular documentary, “Justin Bieber: Subsequent Chapter.”

OBB Photos is the movie and TV arm of OBB Media, which was based in 2016 by entrepreneur and filmmaker Michael D. Ratner. The multimedia manufacturing firm can also be house to OBB Sound, OBB Branded and OBB Cares, specializing in TV, digital, movie, podcasts, branded content material and social good. OBB Photos can also be behind Kevin Hart’s interview collection “Chilly as Balls” and Demi Lovato’s hotly-anticipated YouTube Originals docuseries, “Demi Lovato: Dancing With the Satan,” which can make its world premiere, headlining SXSW subsequent week.

Bieber will function an govt producer on her YouTube channel with Ratner, Scott Ratner, Arlen Konopaki, Kfir Goldberg, Andy Mininger and Raquel Dominguez. Ratner co-created the flagship rest room present with Bieber, and directed the primary a number of episodes, together with the debut episode with Jenner. (Ratner and OBB Photos are repped by UTA, three Arts and Morris Yorn.)

“I’m excited for the various totally different genres that we’re going to enter right here,” Ratner says of launching the YouTUbe channel with Bieber, who he’s been pals with for years. “When you’re searching for enjoyable or thought-provoking dialog, or should you’re a fan of Hailey’s, you must try the channel since you’re in for some actually enjoyable, nice stuff.”

Why did you wish to begin your personal YouTube channel?

Bieber: I feel what the media and social media does is attempt to twist who Hailey is into who they need me to be. Whereas I feel that the YouTube platform offers me the chance to inform it how I wish to inform it and in essentially the most real means attainable with out anyone else attempting to show it into what they wish to flip it into.

Have you ever seen the Britney Spears documentary? A lot about that was how the media framed her narrative. These days, it’s so nice that with social media and with platforms like YouTube, you’ll be able to say, “That is who I’m.”

Bieber: I haven’t seen the Britney documentary but. And I like Britney Spears. She was the primary live performance I ever went to. I idolized her as a child. And I really feel so dangerous. I really feel unhappy for her that that is what was achieved to her, and it makes me upset for her. For her, it was on an entire totally different stage, however I can solely converse of what I’ve been by means of personally myself…after we [she and Justin Bieber] first received again collectively, after we first received married, there have been a whole lot of narratives going round. There have been lots of people creating all this stuff that had been simply so not actual and simply not true. And I’m the kind of particular person the place I actually care in regards to the fact behind one thing.

How did you cope with that?

Bieber: I needed to mainly undergo the method of letting go, of attempting to set the story straight as a result of it’s simply by no means going to cease, primarily. I struggle for the those who I like and I care in regards to the folks in my life, and once I really feel like a narrative is being twisted or is just not true, I cared to set it straight. And I needed to form of simply recover from that. If there are occasions the place it is smart to place one thing to relaxation or to appropriate a rumor, then I’ll in a really informal means. However I’m simply so achieved preventing with folks on social media or preventing towards the media as a result of it’s simply by no means going to cease. It’s this big machine that’s by no means, ever going to finish.

How will your personal YouTube channel be totally different from that vicious machine?

Bieber: This can be a area the place I get to speak about no matter I would like — what’s vital to me, my life, my pals, my relationship. And it’s coming straight from my mouth, so no person can twist that.

You each labored collectively on “Justin Bieber: Seasons.” Was it throughout that point that the concept for this YouTube channel got here up?

Ratner: [Hailey] was the breakout star of “Seasons.” I feel all people gravitated towards her scenes and in her interview. After the success of “Seasons,” Hailey and I had been speaking about simply doing extra content material collectively. And when she had this concept to create a channel, I cherished it. Hailey had the imaginative and prescient. She stated, “I wish to discuss the whole lot from politics to religion, having enjoyable.” I believed, “Wow, we might create this entire channel and have true classical programming right here, like an actual community.” And that was actually thrilling.

Bieber: I feel what’s actually cool is [Michael] actually is aware of my story. He knew my entire story between Justin and I from begin to marriage. He is aware of a lot about me and about my life. Once we’re filming for all of the YouTube stuff collectively, it’s so pure as a result of I’m so snug as a result of that is my good friend on the finish of the day.

How did the concept for “Who’s in My Rest room?” come about?

Bieber: Once we had been brainstorming in regards to the YouTube channel, it was really in one of many preliminary calls that I used to be like, “I actually have this concept about doing one thing within the rest room.” So, we had this concept, and what’s extra excellent than on the earth of quarantining and COVID than being at your home and also you’re having company safely come and simply have this dialog? I simply need it to really feel actually unconventional — we’re doing issues within the rest room that don’t actually make sense.

Like making mac ‘n cheese with Kendall Jenner?

Bieber: Yeah, like making mac ‘n cheese after which enjoying “By no means Have I Ever.” It’s so foolish and it’s so enjoyable, and I feel very surprising. However the filming does really occur within the rest room in the home that I dwell at. At present, our home is beneath development, so we’re renting a home, and it ended up being actually excellent as a result of the toilet on this home is massive and it has a whole lot of area for making mac ‘n cheese.

Ratner: To ask a good friend over into a few of your private area in a rest room and have these actually cool conversations that usually no person would get to see, it was only a nice, enjoyable concept. And I don’t assume there’s anything on the market fairly prefer it.

Your first visitor is your finest good friend, Kendall Jenner. Inform me about having her in your present.

Bieber: The episode with Kendall is so humorous. Genuinely, we’re crying. She was crying, laughing so onerous, tears are falling onto her. The entire room was cracking up laughing. We’re consuming tequila and getting tipsy.

Ratner: My favourite a part of the Kendall episode is towards the later a part of filming, she’s actually crying, laughing so onerous, and he or she simply belts out, “I hate this fucking present.”

Bieber: I bear in mind there was this picture of Kendall and me on her 21st birthday, and we’re sitting on a sink within the rest room at her celebration and I bear in mind the dialog we had been having within the rest room — we had been chatting a few boy. I simply I really feel a lot goes on within the rest room. There’s a lot banter that occurs within the rest room.

You’re the first particular person to make it acceptable to host a chat present within the rest room. However you’re proper, it’s a very private area.

Bieber: Once you’re preparing with your folks to exit at evening, you’re within the rest room. Once you’re in a relationship with somebody, you guys are within the rest room on the finish of the evening brushing your tooth collectively and chatting about your day. I simply really feel prefer it’s a spot the place a lot real dialog occurs in actual life. And that’s why I needed to base it off of that.

Who’s your dream visitor to have in your rest room?

Bieber: It will be cool if I might have LeBron James in my rest room, and we’re simply adorning cupcakes or doing one thing so foolish and peculiar that [people] can be like, “Why is that this particular person sitting in a rest room, making mac ‘n cheese or adorning cupcakes?”

What’s another sort of content material that you simply’ll have on the channel?

Ratner: I imply, it’s the web, proper? So we went and we scoured the web for a few of Hailey’s seems to be all through the years and handed her totally different seems to be to touch upon. I feel it’s stuff like that the place it’s simply Hailey’s having enjoyable and speaking about all of those various things which are on the market within the Twitterverse and whatnot.

Bieber: I don’t thoughts making enjoyable of myself. I can look again on outfits I’ve worn and be like, “I don’t know what I used to be considering.”

Ratner: We’d hand her a few of these photographs and really have to attend for the crew to settle as a result of she would snigger so onerous at herself after which all people else would snigger after which we’d need to reset. I feel that form of simply speaks to the enjoyable right here. That is only a protected, enjoyable atmosphere to create.

What’s one factor that no person is aware of about Hailey that they’ll study her on her YouTube channel?

Ratner: I feel folks shall be blown away by how humorous she is. It’s not straightforward internet hosting a chat present. It’s simply not. And her potential to navigate and be humorous and relatable will actually shine by means of on this collection. I additionally assume that she’s an extremely well-rounded lady, and I feel that she has a lot to say on so many various topics, and the best way that she will be able to go from cooking mac ‘n cheese in a rest room to speaking to a psychiatrist to speaking about religion, it’s actually unimaginable.

Hailey, what’s one factor about your self that you simply assume no person is aware of about you?

Bieber: I feel what individuals are going to study me that they in all probability didn’t know earlier than is simply this quirky aspect to me that has all the time been such a real a part of who I’m, however I feel I’ve felt in moments the place I needed to tone it down or “present your finest and conceal the remainder.” I feel my silliness is such an enormous a part of who I’m and having the ability to present who you’re as genuinely as attainable is such a power. One thing that I’m studying and rising into and getting extra snug with is revealing these sides of me and exhibiting individuals who I actually am. And I hope that’s what will get taken away from this.

You’re actually placing your self on the market this channel, however I’d think about that there are some issues that you simply wish to conceal and simply hold sacred for your self. What’s one thing that you simply’ll by no means reveal and share with the world?

Bieber: I don’t know if there’s something I feel I would like to cover, however such as you stated, there are issues that in my relationship or in my relationship with my household, I don’t care to disclose the whole lot. You’ve gotten to have the ability to have some issues for your self. For me, there’s a stability on this world and on this business of preventing on your privateness, and moments really feel that a lot sweeter as a result of they received to occur behind closed doorways.

Is {that a} robust stability to strike whereas dwelling a really public life?

Bieber: You may’t drive your self loopy attempting to cover both as a result of I feel after we first received married, particularly, there was an enormous a part of me that was attempting so onerous to maintain the whole lot non-public and hidden — let’s go away by means of this again door and go beneath a tunnel — and it simply will get actually exhausting generally.

There’s a sure level the place you need to settle for what your life is and you need to settle for the truth that it is extremely public after which simply discover what works for you and discover the completely happy medium. I don’t wish to really feel like the whole lot must be underground conditions and again doorways as a result of it’s an excessive amount of.

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That was one thing that Justin helped me determine so much as a result of he’s been coping with it means longer than I’ve. He’s like, at a sure level, you need to form of simply settle for, “Okay, after we stroll out the entrance door, that is what’s going to be the state of affairs, however then let’s discover locations and issues that we will have for simply us, like our house. And let’s make it possible for wherever we cool down right here, it’s going to be non-public, and that may be our getaway and that may be our escape.” And so, I feel it’s nearly stability, and I feel it’s about discovering what works for you as an individual and for you as a pair.

Editor’s notice: This interview has been edited and condensed for readability.

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