Dharamsala, September 9

Kangra paints and also items handcrafted in the Kangra design will certainly currently be readily available on Amazon.com. This will certainly provide Kangra paints created by regional musicians accessibility to a bigger variety of market.

Job Srijan, an ideation and also advertising and marketing concept-based job which generates Kangra design of paints, has actually effectively introduced its items on Amazon.com India. Begun in October 2020, Srijan is a cooperation job in between master craftsmens in the area of paints and also clay production and also a group of advancement block Rait in Kangra area.

Musicians from the advancement block of Rait in Kangra with their paints. Tribune picture

BDO, Rait, Latika Sehajpal, states that under the job, craftsmens of Kangra, Guler and also Basholi design of paints are combined in addition to bamboo and also clay craftsmens under one roofing system. The sizes and shapes of these brand-new tools of art have actually been established once again to make sure that they look a lot more eye-catching and also bring much better market prices.

She states that for the very first time craftsmens from many various styles have actually teamed up under one job. The items produced are distinct. These hand-painted things are being offered in the rate variety from Rs 2,000 to Rs 10,000 The standard art kind has actually not been misshaped whatsoever.

” Our purpose is to popularise the art of Kangra, Guler and also Basholi designs and also make it economically satisfying. Increasingly more craftsmens are being contributed to our Baglamukhi arts campaign under Srijan. We are handholding the musicians in the meantime as we find out the techniques and also professions of on-line marketing. The whole campaign will certainly be turned over to them by the following year,” she includes.

Brand Srijan has actually been integrated in the item summary while providing the items on Amazon.com. Additionally, the item summary consists of the name of HP. This will certainly produce credibility psychological of the clients that acquire the Kangra design of paints.

The variety on Amazon.com will certainly be listed below Rs 10,000 so regarding get to the rate delicate yet big residential consumer base. In the coming days, even more ecommerce gamers and also international clients will certainly be targeted for marketing high variety Kangra paints, states Latika.– TNS

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By Manon

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