On Sunday night, Taco Bell was serving up extra than simply tacos — it was additionally delivering NFTs: the fast-food chain tweeted that it was promoting taco-themed GIFs and pictures on NFT market Rarible. In fact, everybody noticed that it was a model hopping on a bandwagon (one that would probably be detrimental to the surroundings), and promptly ignored it. Nobody purchased them, and no articles had been written.

Simply kidding! Taco Bell mentioned that the demand for the NFTs was sizzling, and that the 25 tokens apparently bought out in 30 minutes. The NFTs are, in fact, taco-themed, with 4 out of the 5 designs being animated GIFs.

Taco cradle.
GIF: Taco Bell

Taco Bell does say that every one the proceeds will go to the Stay Más Scholarship via the Taco Bell Basis. Taco Bell additionally instructed The Verge that the NFTs included a real-world perk within the type of a $500 digital Taco Bell reward card. That perk, nevertheless, is reserved for the unique proprietor of the NFT, a PR spokesperson confirmed. Not a foul deal for the individuals who paid a buck or two for them.

Taco Bell has hinted that it’s planning on doing one other run of the tokens, however I wouldn’t rush to purchase them in hopes of getting a present card — there are not any guarantees that future Taco Bell NFTs will embrace them. Additionally, you’d should spend the remainder of your life realizing that you simply gave your cash to Taco Bell and acquired again a GIF, as an alternative of a taco. Taco Bell says that NFTs are ceaselessly, however can they actually be as satisfying because the crunch of a tough tortilla shell with some water-flavored lettuce? Or if you’d like a greater tasting taco, the nice and cozy feeling you get from supporting an area taco place as an alternative?





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