April 14, 2024


After years of building out her successful Etsy store, Rachel Jimenez is now focusing her efforts on other projects. The store features printables like Elf on a Shelf games for Christmas and has made six figures in passive income in past years. She founded it in 2019.

Etsy brought in $77,000 in passive income in 2023, with Jimenez working just “five-to-ten minutes” per day or so checking messages, she says. That, plus some of her and her husband’s other moneymaking efforts made her realize she could start being pickier about her projects.

In considering her “now what,” Jimenez realized she wanted to focus on projects that could both “have a bigger impact and help people,” she says, like her blog and newsletter.

Here’s how the 36-year-old is sharing her wealth of knowledge and building out her content, including how much each venture brought in last year, pre-tax.

‘Optimize Your Life Academy’ brought in $12,250

Affiliate links in her blog brought in $24,000

Jimenez started her blog in 2019 and her weekly newsletter in October 2021. Both cover topics such as passive income, personal finance and positive psychology.

“I will say my blog, some weeks I miss,” she says about trying to keep up her posting routine, “but my newsletter I am proud to say I have not missed a week.” The newsletter is free and comes out every Thursday. It now boasts more than 8,000 subscribers, she says.

Altogether, the two take about four hours to write per week. The blog makes money through affiliate links and brought in about $24,000 last year. The newsletter makes money through ads and brought in more than $1,500.

Jimenez is currently working on sharpening her marketing skills to grow her audience in both. “Pinterest has always been a black box for me,” she says, so she’s currently taking a course about “how to use that to drive more traffic to blogs.”

Teaching brought in about $10,450



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