February 28, 2024

A Super PAC aligned with Robert Kennedy Jr.‘s independent presidential bid ran a Super Bowl spot that mimicked the ads for his uncle John F. Kennedy Jr.’s presidential campaign.

According to Medium Buying, the ad ran nationally. Super Bowl 30-second spots reportedly were going for $7 million.

The spot from from the American Values PAC, which is supporting Kennedy’s campaign. The PAC had almost $15 million cash on hand as of the end of December, and major donors include Timothy Mellon and Gavin de Becker.

The ad is identical in tone and jingle to that of JFK’s spot in 1960.

While Nikki Haley and other House and senate campaigns this year have been running spots in local markets on CBS stations before, during and after the Super Bowl, a national buy is a different story, primarily because of the cost and the notion that it’s better to target battleground markets. Still, the campaigns of Donald Trump and Michael Bloomberg ran a spot during the Super Bowl in 2020. And RFK Jr.’s campaign is an independent bid building awareness among voters.

Kennedy originally ran in the Democratic primary, but switched to independent amid concern among many in the party that he was only helping Donald Trump’s prospects. Members of Kennedy’s family also oppose his candidacy.

Political strategist Robert Shrum, speechwriter and consultant for Edward M. Kennedy, wrote on X/Twitter, “This RFK Jr. Super Bowl ad is a straight out plagiarism of JFK ad from 1960. What a fraud- and to quote Lloyd Bentsen with a slight amendment, ‘Bobby, you’re no John Kennedy.’ Instead you are a Trump ally.”

Kennedy wrote on X/Twitter, “Our momentum is growing. It’s time for an Independent President to heal the divide in our country.”

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