February 23, 2024

Super Bowl weekend, despite its damper on Sunday business, was frame that could still yield results, even for films aimed at dudes, i.e. 2015 when the 6th weekend of American Sniper drummed up $30.7M, or 2020 when the third weekend of Bad Boys for Life did $17.6M.

This year, we have the poorly received Matthew Vaughn directed Apple Original Films’ Argylle doing $6.6M, -62% in weekend two, for what will be a ten-day result of $28.9M at 3,605 theaters.

Kathryn Newton in ‘Lisa Frankenstein’

Focus Features/Everett Collection

Focus Features is trying to counterprogram with the Zelda Williams teenage genre comedy, Lisa Frankenstein, aimed at young women and arthouse audiences. Booked at 3,143 theaters with a $4M 3-day, it’s not exactly Mean Girls, rather under the start of another teenage comedy aimed at highrow crowds, 2019’s Booksmart, which debuted to $6.9M at 2,505 theaters. Lisa Frankenstein, scripted by Oscar winner Diablo Cody, follows a girl who has a crush on a corpse. After a set of horrific circumstances bring him back to life, the two embark on a journey to find love, happiness – and a few missing body parts. The movie, which didn’t win critics over at 51% Rotten, stars Cole Sprouse and Kathryn Newton. RT audience score is better at 73%. Friday’s $1.8M includes $700K from previews last night. By the way that $4M was at the low end of tracking estimates which were between $4M-$6M.

The fifth weekend of Amazon MGM’s Jason Statham movie, The Beekeeper, ranks third with a Friday of $950K, 3-day of $3.3M at 3,057 theaters, -38%, and running total of $54.1M. That result is ahead of such Statham action titles Crank ($28M), The Mechanic ($29M), all three Transporter movies, and The Expendables 3 ($39M) — but it’s far jump past The Meg 2 ($83M), the next solo benchmark for the British star.

Warner Bros.’ Wonka also wants to rank third with $3.3M at 2,764, -29%, in weekend 9 after an $800K Friday, which will put its running stateside total at $205.2M by Sunday. At the domestic B.O., it’s Timothee Chalamet’s highest grossing movie of his career to date.

Fifth place goes to Illumination/Universal’s Migration which in weekend 8 is spotting $3M, -28%, for a $109.9M running total at 2,679 locations.

Last year’s Super Bowl weekend totaled $52.6M per Box Office Mojo led by Warner Bros’ Magic Mike’s Last Dance with a an $8.3M opening. This year’s has to be lower.

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