February 6, 2023
Why LinkedIn is important for Business and Job Seekers in 2023

When it comes to Business or Seeking a job , creating visibility and getting quality leads unfortunately, we end up in failure by not branding ourselves in Linkedin .  In 2023 it’s a necessity to be in LinkedIn and It’s very important to create an image online and appear professional to impress a client or HR!

 All you need is a helping hand from people who can guide you through the nitty-gritty details of Online Presence , so that nothing goes wrong. In an exclusive conversation ,LinkedIn Trainer  and the founder of GS Kumar Career Consulting , GS Kumar  tells us all about how to use LinkedIn for business to build credibility, create a meaningful network, and glean insider expertise from experts in your industry. Read on..

How LinkedIn can help jobseekers ?

1.      Networking: LinkedIn allows job seekers to connect with professionals in their industry, which can lead to new job opportunities and valuable connections.

2.      Job Search: LinkedIn has a job search feature that allows users to find job listings that match their skills and experience. It also allows user to apply for jobs directly from the platform

3.      Building a professional brand: Job seekers can use LinkedIn to create a professional profile that highlights their skills and experience, making it easier for recruiters to find them.

4.      Researching Companies: LinkedIn offers a detailed company profile for many organization, where one can learn about the company, its culture, as well as individuals that work in the company. This can help job seekers understand the company culture and tailor their application accordingly.

5.      Professional Development: LinkedIn Learning offers a variety of courses on topics such as soft skills, technical skills, and industry knowledge which can help job seekers to improve their skills and be more marketable.

How LinkedIn can help start-ups?

1.      Branding: LinkedIn can be used to create and promote a professional brand for the startup company, which can attract potential investors and customers.

2.      Recruiting: LinkedIn is an effective tool for startups to find and attract qualified job candidates to join the team. Startups can post job listings and search for potential hires.

3.      Networking: LinkedIn allows startups to connect with other professionals in their industry, which can lead to new business partnerships, collaborations and networking opportunities.

4.      Industry Insights: LinkedIn provides an overview of industry news and trends, and a way to follow and connect with thought leaders. This can be useful for start-ups to stay updated and make better business decisions.

5.      Business Development: LinkedIn can be used to expand the reach of the start-up, by connecting with potential customers, vendors, and partners. Also, it can be used to reach out to the decision makers in companies, research them, gain insights on the industry, and reach out with offers or product information.

6.      Lead Generation: LinkedIn offers advanced search features and also LinkedIn Sales Navigator as a paid feature, that allow startups to identify and target potential leads by filtering prospects by industry, location, job title, and more.

Is creating company page in LinkedIn is essential for business?

Creating a company page on LinkedIn can be an essential step for a business to establish and promote its presence on the platform. A company page allows a business to connect with potential customers, recruit new employees, and showcase its products or services.

Additionally, creating a company page can help a business to:

1.      Build its brand: A company page allows a business to create a professional profile and promote its brand on the platform.

2.      Increase visibility: A company page makes it easier for people to find and learn about a business on LinkedIn. This can increase the visibility of the business among potential customers, partners and investors.

3.      Connect with potential customers: A company page can be used to share updates, post content and share industry insights, which can help to attract and engage potential customers.

4.      Recruit new employees: LinkedIn is a powerful recruiting tool, a company page can be used to post job listings, attract talent and showcase the company culture

5.      Build relationships: Creating a company page allows a business to connect with other professionals in its industry, which can lead to new business partnerships and collaborations.

In conclusion, creating a company page on LinkedIn can be beneficial for businesses in terms of building brand, increase visibility, attracting new customers, recruiting new employees and building relationships.

What is the best way to generate business leads from LinkedIn?

There are several ways to generate business leads from LinkedIn, including:

1.      Optimizing your personal and company profile: Make sure that your personal and company profiles are complete and up-to-date, with clear and compelling descriptions of your business and the products or services you offer. Use keywords relevant to your industry to help people find your profile more easily.

2.      Building your network: The more connections you have on LinkedIn, the more people will be exposed to your business. Connect with people in your industry, clients, customers, and other relevant contacts.

3.      Engaging with your network: Once you have built a network, engage with your connections by sharing valuable content, participating in discussions, and commenting on other people’s posts. This will help to keep your business top-of-mind and attract more leads.

4.      Use LinkedIn groups: Join and participate in groups related to your industry. This is a great way to connect with potential customers, share industry insights, and establish yourself as a thought leader.

5.      Advanced search: Use the advanced search feature to identify potential leads by filtering prospects by industry, location, job title, company size, and more. Also, use Sales Navigator for more advanced search, lead recommendations and saved search.

6.      Paid Advertising: LinkedIn offers a range of paid advertising options, such as sponsored content, sponsored InMail, and display ads. This can help to boost visibility and reach a targeted audience.

7.      Leverage Employee Advocacy: Encourage your employees to share company updates, participate in group discussions and promote your brand. Employees have a wide network of connections and can reach a large audience.

In conclusion, generating leads from LinkedIn requires a combination of strategies such as, building and engaging your network, leveraging LinkedIn’s advanced search, participating in groups, and using paid ads and employee advocacy.

How do I find a job on LinkedIn?

There are several steps you can take to find a job on LinkedIn:

1.      Optimize your LinkedIn profile: Make sure that your LinkedIn profile is complete, up-to-date, and includes a professional-looking photo. Use keywords relevant to your industry and include information about your skills, experience, and accomplishments.

2.      Create a strong headline and summary: Your headline and summary are the first things people will see when they come to your profile, so make sure they accurately reflect your experience and highlight your unique value proposition.

3.      Build your network: The more connections you have on LinkedIn, the more people will be exposed to your profile and the more likely you are to be considered for job opportunities.

4.      Search for jobs: LinkedIn has a job search feature that allows you to search for job openings by keyword, location, and industry. You can also filter results by job function, experience level, and more.

5.      Customize your job search: LinkedIn allows you to save your job search criteria, so you can receive email alerts when new jobs that match your qualifications become available.

6.      Apply for jobs directly: LinkedIn allows you to apply for jobs directly from the platform. This saves you time from going to the company’s website and also makes it easy for recruiters to find your application.

7.      Leverage your network: Reach out to your network and let them know that you are actively looking for a job. They may be able to refer you to job opportunities or provide you with valuable advice.

8.      Follow companies you are interested in: Following a company can help you stay updated with the company’s news, job openings, and also what kind of skills and experience they are looking for.

Remember that finding a job through LinkedIn, like many things in life, requires persistence, patience and also tailoring your application according to the job position.

Is LinkedIn Premium worth it?

Whether or not LinkedIn Premium is worth it depends on your individual needs and goals. LinkedIn Premium offers a variety of features and benefits that can be helpful for job seekers, business professionals, and companies.

For job seekers, LinkedIn Premium can help with expanding the visibility of their profile, and also allow for unlimited job applications and access to insights about the companies and recruiters who viewed their profile. Additionally, Premium members can see who viewed their profile which can help to identify potential job leads or recruiters who are interested in them.

For business professionals and companies, LinkedIn Premium can help to increase visibility, generate leads and also can be a powerful tool for sales and recruiting. With premium features such as Sales Navigator and Recruiter Lite, sales teams and recruiters can leverage advanced search filters, see lead recommendations and use InMail to reach out to potential customers and job candidates.

Overall, LinkedIn Premium can be a valuable investment for those looking to expand their professional network, find new job opportunities, or generate leads for their business. However, it’s important to consider your specific needs and budget before deciding if it’s worth the cost. If your primary use is to network with your industry peers and stay informed on the latest industry news, the free version can be sufficient.

Do companies and recruiters value LinkedIn learning certificates?

Companies and recruiters may value LinkedIn Learning certificates as one of the many factors when assessing a candidate’s qualifications for a job. A LinkedIn Learning certificate demonstrates that a candidate has invested time and effort to develop their skills and stay current in their field.

A LinkedIn Learning certificate can be a way for a job candidate to showcase their knowledge and skills on a specific topic. For example, if you are applying for a job as a data analyst, a LinkedIn Learning certificate on a course like “Excel for Data Analysis” or “Data Science Fundamentals” could demonstrate to the hiring manager that you have relevant skills and knowledge in the field.

However, a LinkedIn Learning certificate alone is not necessarily a determinant of success in a job or a guarantee of employment. A certificate is one piece of evidence of a candidate’s qualifications, and should be considered alongside other factors such as work experience, education and personal skills.

Additionally, some recruiters or companies may also be looking for more formal certifications from organizations or institutions that are widely recognized in the industry. They also might value more real-world experience and achievements over a certificate.

Overall, LinkedIn Learning certificates can be a valuable addition to a candidate’s resume and can demonstrate a commitment to professional development, but it should not be relied upon as the sole determinant of a candidate’s qualifications.

What is 1st degree, 2md degree and 3rd degree connections on LinkedIn

On LinkedIn, connections are people you have linked with. These connections can be broken down into three different degrees:

1.      First-degree connections: First-degree connections are people you have directly linked with on LinkedIn. These are the people you have personally invited to connect with and who have accepted your invitation. You can message and endorse first-degree connections directly, and you will see updates from them in your LinkedIn feed.

2.      Second-degree connections: Second-degree connections are people who are connected to your first-degree connections. These people may be in your industry or have similar interests, but you do not have a direct connection with them. You can message second-degree connections through an introduction from a first-degree connection.

3.      Third-degree connections: Third-degree connections are people who are connected to your second-degree connections. They are people who are not directly connected to you, but you can still reach out to them through an introduction from a first- or second-degree connection.

It’s worth to mention that LinkedIn also have a paid feature called LinkedIn Premium that allows you to message people beyond your first-degree connections without a mutual introduction, called InMail.

What are the  top 10 hashtags for job seekers, start-ups, and recruitment on LinkedIn?

1.      #jobsearch: This hashtag is commonly used by job seekers to indicate that they are actively looking for job opportunities.

2.      #career: This hashtag is used to discuss career-related topics such as job search strategies, interviewing tips, and professional development.

3.      #jobinterview: This hashtag is used to discuss all aspects of the interview process and to give advice to other job seekers.

4.      #hiring: This hashtag is used by recruiters and hiring managers to indicate that they have job openings available.

5.      #startup: This hashtag is used by startups to discuss their businesses, and to connect with other entrepreneurs and potential investors.

6.      #entrepreneur: This hashtag is used to discuss entrepreneurship and the challenges and rewards of starting a business.

7.      #recruiting: This hashtag is used by recruiters and companies to discuss the recruiting process, including how to find and attract top talent.

8.      #networking: This hashtag is used to discuss networking strategies and connecting with other professionals in your industry.

9.      #joboffer: This hashtag is used by recruiters and hiring managers to announce job openings, and by job seekers to indicate that they have received a job offer.

10.    #careeradvice: This hashtag is used to discuss career advice and tips, including job search strategies, interviewing tips, and professional development.

It’s worth to note that hashtags can change based on the trends, location and industry, these are some general hashtags that are widely used in the job market and startups.

What kind of LinkedIn Service do you offer to your clients?

As a LinkedIn trainer and consultant , I offer Optimization and workshops to teach individuals and businesses how to effectively use LinkedIn to achieve their professional goals.

I also optimize LinkedIn profile of Freelancers, start-ups, Trainers/coach and MNCs

  • Laser-targeting clients
  • Generate a sales pipeline aligned to your growth goals
  •  Create viral LinkedIn content that converts
  • Attract more registrations to events
  • Improve  sales& marketing KPIs
  •  Use LinkedIn sales & marketing to grow  business

    Implementing what we teach will lead to 2-10X  Sales in 2023 & exponentially improve all Sales & Marketing KPIs:
    ✅Generate 20 – 100 high quality, pre-qualified Leads per Months
    ✅Receive 1,000,000 to 10,000,000 Views on your LinkedIn content per year.
    ✅Build a LinkedIn Network of 10,000 – 30,000 ideal prospects (your entire market) in 1 year.
    ✅10-20X both your Inbound & Outbound Leads.
    ✅Improve your Conversion Rates up to 80%.
    ✅Reduce your Average Sales Cycle by 50%.

The focus of my LinkedIn workshop is to provide participants with a comprehensive understanding of the platform and its capabilities. The workshop covers various topics such as:

1.      Building an optimized profile: I teach participants how to create a professional and searchable profile that highlights their skills, experience and makes them stand out.

2.      Networking strategies: I provide participants with tips and strategies to build a strong professional network and how to expand their reach on the platform

3.      Job search: I teach participants how to effectively search for job opportunities and how to use LinkedIn’s job search feature to their advantage

4.      Recruiting and Hiring: I provide insights on how companies can use LinkedIn for recruitment and hiring, including creating job postings and searching for candidates

5.      Sales and Business Development: I provide strategies on how to use LinkedIn for sales and business development, including lead generation, building relationships, and reaching out to potential customers.

6.      Best practices and tips: I share best 15 hacks  to help participants make the most of their LinkedIn experience.

The workshop is interactive, and I encourage participants to ask questions and share their own experiences. After the workshop, participants will have a solid understanding of how to use LinkedIn to achieve their professional goals and grow their business.

Any latest Video you have published on LinkedIn?

Yes , please check

How one can do a consultation with you ?

Book a session on topmate.io/gskumar

Follow :

https://www.linkedin.com/in/careercoachgskumar/

https://www.youtube.com/@GSKumar

https://www.instagram.com/gskumarlinkedincoach/

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